Aston Martin Heritage Racing
My business created Aston Martin Heritage Racing’s website to perform like the DB-9 yet be reliable as a Toyota.
The Aston Martin Heritage Racing site needed to be more than just an events site, it had to combine e-commerce, hospitality management, and track information while also showcasing the heritage and prestige of Aston Martin’s racing history.
What I built
What I built
Bespoke hospitality features: managing cars, teams, guests, and all the fiddly but important details like allergies, preferences, and VIP requirements.
Track maps and itineraries, built directly into the CMS for quick updates.
An interactive heritage timeline, showcasing Aston Martin’s racing history in a way that reflects the brand’s prestige.
Custom WordPress e-commerce add-ons, tailored specifically for the event requirements (the sort you won’t find in a plugin directory).
A fully bespoke CMS and theme built on Zurb Foundation, prioritising accessibility, SEO, and performance.
The process
I worked closely with my in-house design team, taking their Figma designs and translating them into a ground-up WordPress build. As usual, this build was a from-scratch system, built to scale with the unique demands of the events and the brand.